The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior

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Management number 201813420 Release Date 2025/10/08 List Price $39.70 Model Number 201813420
Category

Format: Hardback
Length: 259 pages
Publication date: 16 February 2023
Publisher: Springer

This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.


Dimension: 240 x 168 (mm)
ISBN-13: 9783658391959
Edition number: 2023 ed.


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