(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times

In a rapidly changing world, public relations and communication management must prioritize the human element and relationships to succeed. The research (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable explores how these practices address change challenges while considering the people behind communication.

Format: Hardback
Length: 304 pages
Publication date: 01 February 2023
Publisher: Emerald Publishing Limited

In today's rapidly changing societies, trust and reputation are under constant threat in a dynamic, disruptive, and uncertain world. The way public relations and communication management handle issues will have a significant impact on the future of the field and its practices. In this complex environment, it is more important than ever to return to the fundamental principles of public relations, namely, people and relationships.

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks the concept of putting the person at the center of organizational decisions. The chapters in this book explore various aspects of how public relations and communication management address the challenges of change in unpredictable times, while also considering the human element and the people behind communication.

The research presented in this book was selected from a wide range of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain.

Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume in this series includes contributions from EUPRERA's annual congress, following the theme of each event.

Dimension: 229 x 152 x 19 (mm)
ISBN-13: 9781803828985