ISE Business and Administrative Communication

Business Communication supports the high standard of business communication in the modernized workplace, streamlining and updating chapter content and organization. Its rhetorical approach empowers students to shape their messages effectively, with chapter-ending exercises and McGraw Hill's Connect reinforcing concepts.

Format: Paperback / softback
Length: 624 pages
Publication date: 12 April 2022
Publisher: McGraw-Hill Education

Business Communication is a vital tool for maintaining the high standards of communication in today's modernized workplace. While staying true to its roots, the 13th edition of this text has undergone a significant overhaul, streamlining and updating its chapter content and organization to make it more elegant and user-friendly. At its core, the text employs a rhetorical approach, emphasizing the importance of analyzing communication situations in terms of audience, purpose, and context. This approach empowers students to craft effective messages that resonate with their intended audience, regardless of the communication channel. In addition to numerous chapter-ending exercises, McGraw Hill's Connect platform offers additional exercises that further reinforce the concepts covered in each chapter.

The 13th edition of Business Communication has been carefully crafted to address the evolving needs of business professionals. It incorporates a wide range of real-world examples and case studies to illustrate the practical applications of communication principles. These examples help students connect the theory to real-world situations and develop a deeper understanding of the complexities of business communication.

One of the key strengths of this text is its emphasis on active learning. The authors have designed numerous exercises and activities that encourage students to engage with the material and apply their knowledge in practical situations. These exercises range from case studies and discussion questions to role-playing and group projects, allowing students to practice their communication skills and develop their teamwork abilities.

Another notable feature of the 13th edition is its comprehensive coverage of communication technologies. The text discusses the latest tools and platforms used in business communication, such as email, social media, video conferencing, and mobile devices. It provides students with practical guidance on how to use these technologies effectively and responsibly, ensuring that they are up-to-date with the latest communication trends.

In conclusion, Business Communication is an essential resource for anyone seeking to improve their communication skills and succeed in the modern business world. With its streamlined content, rhetorical approach, and emphasis on active learning, this text provides students with the tools they need to communicate effectively and professionally. Whether you are a business student, professional, or just looking to enhance your communication abilities, this text is a valuable asset.

Weight: 1109g
ISBN-13: 9781265045630
Edition number: 13 ed