International Business Blunders: Lessons for Future Managers

The book "International Business Blunders" highlights the challenges and blunders faced by firms from developing countries in operating in developed markets. It provides valuable insights and lessons from CEOs and international business managers who have successfully transitioned from their domestic markets to the developed world. The book is a valuable tool for international business managers, students, and scholars interested in the area of business and management.

Format: Paperback / softback
Length: 160 pages
Publication date: 05 September 2022
Publisher: Emerald Publishing Limited

The disparity in development levels between developed and developing countries presents significant challenges for firms from the latter to thrive in the markets of the former. However, as globalization continues to advance, companies in developing nations, much like their counterparts in developed countries, are compelled to expand their horizons beyond their domestic borders. Consequently, firms in developing countries will increasingly need to explore markets in large and prosperous developed countries, as well as other similar developing nations.

International Business Blunders will offer firsthand evidence from CEOs and international business managers who have transitioned their operations from their home markets in developing countries to the developed world. These insights will serve as invaluable lessons for other firms seeking to foray into these geographically and culturally distant markets. By highlighting the mistakes made by companies that have ventured into these markets, this book will provide pedagogical examples of how to minimize the errors that future managers may encounter.

The book will be a valuable resource for international business managers, students enrolled in MBA programs, and scholars engaged in research and writing in the fields of business and management. By shedding light on the blunders made by firms that have ventured into developed countries, this book will contribute to the body of knowledge in the international business realm and assist professionals in navigating the complexities of conducting business across borders.

Weight: 244g
Dimension: 150 x 228 x 12 (mm)
ISBN-13: 9781787692220